Alyssa Hare WEbsite & marketing support
Alyssa Hare is a luxury, high-end hair stylist. I partnered with her to design and build a website that elevated her brand presence, established trust with new clients, and drove appointment bookings. I also supported her ongoing marketing and SEO efforts.
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The challenge was balancing aesthetic elegance with performance, creating a site that felt elevated and editorial while still being intuitive, conversion-focused, and optimized for search visibility in a competitive local market.
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Designed and built Alyssa Hare’s website in Wix, establishing a cohesive luxury brand identity across all digital touchpoints. Led UX and booking flow optimization to improve usability and conversions, while implementing SEO enhancements and ongoing site optimizations to support long-term growth. Additionally, provided marketing strategy consultations and email design support to strengthen overall brand presence and customer engagement.
User experience
The website was designed to feel clean, modern, and high-end while guiding users naturally toward booking. Key UX considerations included clear service hierarchy, strong visual storytelling to build trust and credibility and strategic calls-to-action to reduce friction in the booking process.
The overall experience reinforces Alyssa’s expertise and professionalism while making it easy for clients to take the next step.
SEO & Optimization
To improve discoverability and organic traffic, I supported Alyssa by implementing SEO-friendly title tags and meta descriptions, optimizing keywords throughout the site copy, and adding alt image text to enhance accessibility and search visibility. These updates strengthened the site’s search presence while maintaining a polished, brand-aligned experience.
Marketing Support
Beyond the website, I’ve supported Alyssa’s marketing efforts through marketing strategy consultations to refine messaging and promotions, along with email design for her client list to support retention and repeat bookings. This ongoing support ensures her brand remains consistent, elevated, and effective across channels.