Vagaro Sales material
I partnered closely with the Vagaro Sales Team to design comprehensive B2B sales collateral that supported every stage of the sales funnel—from prospecting and education to upselling and close. The materials were created to clearly communicate Vagaro’s value, differentiate it from competitors, and equip sales agents with tools they could confidently use in real conversations.
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Create sales materials that were easy for agents to use and reference in fast-paced sales conversations. All pieces needed to be consistent with Vagaro’s brand and product positioning as well as adaptable across industries, business sizes, and locations.
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I led the design of all sales collateral in alignment with Vagaro’s brand system.
In addition to design execution, I conducted competitor research and feature comparisons, contributing strategic insights informed by customer behavior. I collaborated closely with sales and marketing stakeholders to refine messaging, usability, and positioning across all materials.
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Battle Cards for competitive positioning
One-pagers for sales leave-behinds
Direct mailers for targeted outreach
Upselling advice sheets for sales agents
Hardware offering guides
Case studies featuring real Vagaro customer success stories
Talk tracks and competitor reference guides
Beyond design execution, I contributed strategic value by analyzing competitor positioning and feature gaps, translating customer usage patterns into sales-ready insights, and helping tailor messaging based on industry verticals and business maturity. This ensured the collateral not only looked polished, but also supported smarter, more effective sales conversations.
Strategy & Insights
